Is Your Portland Business Ready for Its Next Evolution? Discover our Growth Catalyst Framework
You’re a successful business owner in the Portland Metro Area. You’ve built something significant. But in today’s rapidly changing landscape, staying competitive requires more than just maintaining the status quo. Are you sensing untapped potential, opportunities for greater efficiency, or the need to adapt to new technologies, but aren’t sure where to start?
I get it. I’ve been there.

Stop Fighting Fires, Start Scaling Strategically: Controlled Growth & Efficiency for Your SMB
My name is Michael Zelenka, founder of m2square Consulting. For over 20 years, as CEO and Chief Innovation Officer of a multi-million dollar family business, I didn’t just advise – I lived the challenges you face. I rolled up my sleeves, implemented the digital tools, streamlined the processes, and drove the growth that led to real profitability and lasting market position.
Now, I bring that hands-on experience and a practical, results-oriented approach to established Portland SMBs like yours. At m2square Consulting, we specialize in Efficiency & Growth – providing the clarity, frameworks, and strategic insights you need to identify opportunities, implement effective changes, and achieve sustainable growth in today’s dynamic market. We focus on leveraging proven methodologies and the right existing tools to unlock your business’s next level of potential.

Overcoming the Complexity of Growth – with Clear, Actionable Solutions
Imagine:
- Consistent Growth: Moving beyond unpredictable revenue to reliable, scalable expansion.
- Effortless Operations: Eliminating bottlenecks and freeing up your time and resources.
- Confident Technology Adoption: Understanding exactly how AI and digital tools can drive your bottom line, without the tech jargon.
- Stronger Profitability: Achieving sustainable financial improvements without compromising quality.
Stop wondering “what if?” and start seeing tangible results.
Our approach is simple: we cut through the noise. We combine proven operational excellence with the power of AI and digital strategy to address your specific challenges. We focus on providing you with:
- Clarity: We explain complex technologies in plain English, so you can make informed decisions.
- Trust: We build strong partnerships based on understanding your unique needs and challenges.
- Practical Integration: We implement solutions that work with your existing operations, minimizing disruption and maximizing efficiency.
- Confident Implementation: We help you navigate the myriad of technology options to select the right existing tools for your business, ensuring you avoid costly mistakes and wasted time.
We empower you to achieve sustainable growth, optimize your resources, and implement tailored technology roadmaps that deliver measurable results. Let us help you transform those challenges into opportunities.
Achieve Growth & Operational Excellence with m2square Services
My advisory approach is built on three essential pillars, customized for the specific needs of privately held SMBs (20-250 employees) in the Portland Metro Area:
Strategic Leadership & Business Growth
You’re not just fighting fires; you’re building a future. I provide the experienced CEO-level guidance to optimize your current operations, identify hidden ROI in your existing systems, and develop clear, actionable growth plans aligned with your vision. Think of me as your fractional Chief Innovation Officer (CINO), providing the tech leadership you need without the full-time commitment.
Operational Efficiency & Optimization
Let’s transform those frustrating bottlenecks into smooth, efficient processes. We leverage proven methodologies like Lean/Six Sigma, combined with smart technology integration, to eliminate waste, boost team performance, and establish the key metrics that drive real improvement.
AI-Powered Digital Transformation (The Practical Way)
The potential of AI is real, but the implementation shouldn’t be a headache. We cut through the hype and focus on leveraging existing, proven AI tools to automate tasks, gain powerful insights from your data, and enhance your customer experience. It’s about tangible results, not just the latest trends.
Are We the Right Partner for You?
You’re likely a good fit if you:
🚀 Entrepreneurial spirit
Have an entrepreneurial drive and are open to smart, practical innovation.
🧠 Data-driven decision-making
Recognize the power of data-informed decisions
🌱 Committed to Sustainable Growth
Are committed to sustainable, long-term growth, not just quick fixes.
🤝 Believe in Collaboration
Value collaboration and clear communication.
🏢 Lead a Privately Held Company
Lead a privately held business (20-250 employees) in the Pacific Northwest and are invested in its future.
Ready to Transform Complexity into Clarity and Growth?
Stop letting operational hurdles and strategic uncertainty hold you back. Let’s discuss how m2square’s unique blend of firsthand executive experience and forward-thinking strategy can empower your business.