Helping Small and Mid-Sized Businesses Navigate Growth, Digital Transformation and Operational Excellence
Optimize Resources | Modernize Operations | Drive Growth
Welcome to a Smarter Way to Grow Your Business
Running a business today is more complex than ever. Balancing operations, scaling efficiently, and staying ahead of the competition requires the right strategy and execution. I know this because I’ve been there. After two decades of hands-on leadership in a family-owned business, I understand the unique challenges you face—and I’m here to help you turn those challenges into opportunities.
Business Growth & Digital Transformation Consulting for SMBs
I’m Michael Zelenka, the founder of m2square Consulting. With over 20 years of experience in manufacturing, digital transformation, and business process optimization, I have firsthand knowledge of what it takes to drive growth and improve efficiency. As the former CEO and Chief Innovation Officer at Fenster Mack GmbH, a multi-million-dollar construction company, I led large-scale transformation initiatives that significantly increased profitability and operational performance.
I understand the real challenges business owners and executives face—refining marketing and sales strategies, overcoming production bottlenecks, eliminating operational inefficiencies, and navigating the complexities of scaling a company while maintaining profitability. Throughout my career, I’ve successfully implemented digital marketing strategies, introduced ERP, CRM and Accounting systems, integrated process automation, and restructured workflows. These initiatives not only enhanced efficiency and decision-making but also led to substantial cost reductions and multiplied profits. My leadership positioned the company for long-term growth and an expanded market share.
Through m2square Consulting, I now share my hands-on expertise with businesses seeking to optimize operations, embrace digital transformation, and leverage AI-driven solutions. My approach is practical and results-oriented, built on real-world success in manufacturing, construction, and operational leadership. By combining my knowledge in AI-native workflow automation, data-driven decision-making, and process optimization, I help companies streamline operations, maximize resource utilization, and implement tailored technology solutions that drive measurable results.
Strategic Leadership & Business Growth
Strong leadership and clear strategic planning are essential for sustainable success. I work closely with business owners, CEOs, and leadership teams to develop strategies that foster growth and resilience.
- Identifying new market opportunities through data-driven analysis
- Developing tailored growth strategies aligned with your vision
- Offering fractional CTO/CINO services to drive technology adoption
- Providing executive coaching and leadership development for long-term success
Operational Efficiency & Process Optimization
I’ve seen firsthand how inefficient workflows and outdated processes can hinder business growth. Using Lean and Six Sigma methodologies, I help companies identify bottlenecks and implement process improvements that save time and money.
- Redesigning business processes for efficiency and cost savings
- Implementing Lean and Six Sigma strategies to enhance quality and reduce waste
- Establishing performance metrics to track progress and optimize operations
- Managing organizational change for a smooth transition to improved workflows
AI-Powered Digital Transformation & IT Strategy
Digital transformation isn’t just for large corporations. Small and mid-sized businesses can benefit from AI, automation, and smarter IT strategies to enhance efficiency, improve decision-making, and future-proof operations.
- Developing strategic IT plans to align technology with business goals
- Implementing AI-driven automation to streamline workflows and reduce costs
- Creating scalable digital solutions that enhance agility and long-term growth
- Ensuring cybersecurity and seamless system integration for data protection
Partnering with Business Owners Who Share a Growth Mindset
I collaborate with business leaders who are eager to embrace change, optimize their operations, and make data-driven decisions. If you recognize yourself in the following, we should connect:
- Entrepreneurial spirit – You’re open to innovation and willing to explore new opportunities.
- Data-driven decision-making – You understand the power of insights to inform strategy.
- Commitment to growth – You’re focused on continuous improvement and long-term success.
- Collaborative mindset – You value open communication and strategic partnerships.
- Privately held company – You lead a business with 5 to 200 employees and are invested in its success.
Let’s Work Together to Take Your Business to the Next Level
If you’re a business owner or executive looking for a trusted advisor to help you optimize operations, embrace digital transformation, and drive sustainable growth, let’s connect.
Reach out today, and let’s explore how my experience can help you achieve your business goals.