About m2square Consulting
Tired of complexity holding your Portland Business back? So was I.
Hi, I’m Michael Zelenka, the founder of m2square Consulting. For two decades, as President, CEO, and Chief Innovation Officer of a multi-million dollar family-owned construction business, I wasn’t just observing the challenges of running an SMB – I was living them. Balancing daily operations with the need to scale and stay competitive felt like a constant uphill battle.
I get it. The inconsistent sales, the operational bottlenecks, the daunting climb of sustainable growth – I’ve been in your shoes. I led large-scale transformations that weren’t just theoretical; they delivered significant profit increases and streamlined operations. That real-world experience, combined with a deep understanding of strategic innovation, is the foundation of m2square Consulting.
Transformation matters
Why Choose m2square Consulting? Real-World Results, Future-Focused Solutions.
My journey has taken me through the intricacies of manufacturing, the demands of construction, the power of digital transformation, and the critical need for efficient business processes. This isn’t just textbook knowledge; it’s two decades of hands-on leadership, understanding the pressures you face every day.
Here’s what that experience means for your Portland business:
- Strategic Vision & Growth: I’ve developed and executed 1, 5, and 10-year strategic plans that delivered tangible growth – the kind that impacts your bottom line.
- Early Tech Adoption for a Competitive Edge: I spearheaded the integration of digital marketing (MarTech) and built centralized IT infrastructure, understanding that the right technology, implemented strategically, drives innovation.
- Efficiency Through Smart Systems: I’ve personally implemented and customized crucial business systems like ERP, CRM, DMS, and accounting platforms, seeing firsthand how they can unlock efficiency and provide the data you need to make informed decisions.
- Data-Driven Optimization That Saves You Money: I’ve used data to drive process improvements, achieving significant cost savings and boosting customer satisfaction – results that speak directly to your profitability.
- Proven Leadership in Growth & Integration: Leading a successful competitor acquisition and integration taught me the critical elements of strategic growth and market leadership.
- Building High-Performing Teams: I’ve transformed organizational structures and fostered cultures of collaboration and continuous improvement – because your team’s success is your business’s success.
- The Power of Practical AI: Recognizing the transformative potential, I’ve immersed myself in advanced data analytics and applied AI, focusing on how these technologies can provide real, actionable insights and drive innovation for businesses like yours.
- Hands-On AI Workflow Solutions: I’ve gone beyond theory, engaging in intensive training to design and prototype AI-native workflow automation solutions that streamline complex processes and boost operational efficiency – without unnecessary complexity.
- Continuous Learning for Your Benefit: My ongoing professional development in Project Management, Advanced Data Analytics, and Applied AI ensures you’re getting cutting-edge knowledge applied to real-world challenges.
My Approach: Your Strategic Partner for Sustainable Growth.
I’m not just here to help you implement software; I’m your trusted advisor, focused on providing the strategic direction you need to navigate today’s complex business landscape. My goal is to empower you and your team with the knowledge, frameworks, and confidence to excel in digital transformation and achieve operational excellence.
The m2square Process: Tech-Powered Growth, Human-Centered Approach. This is my core philosophy – a powerful combination of real-world operational expertise and strategically applied AI-driven digital transformation, specifically designed for Portland SMBs aiming for sustainable growth and a clear competitive advantage.
Here’s how I can help your business thrive:
- Strategic Leadership & Business Growth: Uncovering hidden efficiencies in your current systems, aligning your vision with actionable strategies, providing fractional Chief Innovation Officer (CINO) support, and offering executive coaching to guide you forward.
- Operational Efficiency & Process Optimization: Applying proven methodologies like Lean and Six Sigma, combined with optimizing your existing software, to streamline your workflows, eliminate costly bottlenecks, and improve your bottom line.
- AI-Powered Digital Transformation & IT Strategy: Future-proofing your business by strategically integrating AI where it delivers real impact, identifying automation opportunities within your current tech stack, developing clear IT roadmaps, and ensuring your technology investments drive measurable results.
Partnering for Ready to Unlock Your Business’s Full Potential?
I work best with forward-thinking leaders of established Portland-based companies (typically 20-250 employees) who are entrepreneurial, value data-driven decisions, are committed to growth, and understand the power of a true partnership.
My expertise lies at the intersection of your people, your processes, and the right technology. I bring my extensive executive experience, combined with deep, current knowledge in digital transformation, advanced data analytics, and applied AI (backed by certifications in Project Management, Advanced Data Analytics, and Applied AI).
Consider me your visionary strategist, your expert in getting things done, your collaborative leader, and your data-driven advisor.
Ready to turn your business challenges into real growth opportunities? Let’s have a conversation. I’m here to guide your Portland business toward sustainable success and lasting operational excellence.
Unlock Your Business Potential
Curious how m2square Consulting can help optimize operations or navigate digital transformation? Schedule a free, no-obligation 30-minute call to explore tailored strategies for your SMB.